The Sony A700 Launch!

And so, on the 2nd of October 2007, I went to the Sony Alpha 700 launch in Renaissance Hotel Kuala Lumpur. One of my works also made it to a 20×30″ print! My portrait was taken by Azrul K. Abdullah. This picture however was taken by KJ.

I love it when people go, “How’d he do that?

The shot was from the Incubus Tribute gig at Jamasia.

One of the many displays; I did not get a good look at them…

…until it was pointed out that there was the unreleased Sony 70-300mm F4.5-5.6G SSM lens! Note the focus hold button, distance window and focus limiter (with, oddly, a Manual Focus option.)

This is meant to be the faster, high-quality optics version of the Sony 75-300mm F4.5-5.6. The G designation specifies a Minolta/Sony lens of high grade, quite like the L lenses of Canon.

Shot from one of the Sony PhotoTVs. My Sony A100 was too contrasty to capture the tonality that the TV showed!

Regretfully, I did not pixel peep at the HDMI-ready TV. I should’ve! It would supposedly allow you to view a photo like a large print up close.

And then it was revealed what was powering the TVs; a single A700! George the Sony Alpha product manager then used his (supplied) Sony A700 remote control to go through the menus. It was on slideshow mode all this while!

8 thoughts on “The Sony A700 Launch!

  1. Matthew Post author

    Did I tell you my dad works for Konica Minolta? When KM sold their camera technology to Sony, the company gave out the remaining stock to the employees 🙂

  2. Albert Ng Post author

    Canon Freak: That’s the recommended retail price; the street price is much, much lower.

    Matthew: Yes you did! And you got an A2 for it! Excellent bridge camera that was.

  3. Albert Ng Post author

    the interesting specimen: Thanks! (Dammit, I was hoping you meant to refer to a picture in the post before this.)

    Lex: The RSVP list was done ages ago! Couldn’t just bring anybody to crash it.

  4. Christina Post author

    Hey albert!

    its been a long while since I caught up with your blog.

    Azrul’s name caught my eye.. hehe.. he’s my cousin! =P I kinda watched in awe when he was still in high school with some really old cams…

  5. Albert Ng Post author

    Christina who comes by Malaysia and doesn’t say hello: HELLO!

    Wow, that’s a weird far connection. Yeah, I went to his studio and was in awe, too.


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