The Sony A700 Launch!


And so, on the 2nd of October 2007, I went to the Sony Alpha 700 launch in Renaissance Hotel Kuala Lumpur. One of my works also made it to a 20×30″ print! My portrait was taken by Azrul K. Abdullah. This picture however was taken by KJ.


I love it when people go, “How’d he do that?

The shot was from the Incubus Tribute gig at Jamasia.


One of the many displays; I did not get a good look at them…


…until it was pointed out that there was the unreleased Sony 70-300mm F4.5-5.6G SSM lens! Note the focus hold button, distance window and focus limiter (with, oddly, a Manual Focus option.)

This is meant to be the faster, high-quality optics version of the Sony 75-300mm F4.5-5.6. The G designation specifies a Minolta/Sony lens of high grade, quite like the L lenses of Canon.


Shot from one of the Sony PhotoTVs. My Sony A100 was too contrasty to capture the tonality that the TV showed!


Regretfully, I did not pixel peep at the HDMI-ready TV. I should’ve! It would supposedly allow you to view a photo like a large print up close.


And then it was revealed what was powering the TVs; a single A700! George the Sony Alpha product manager then used his (supplied) Sony A700 remote control to go through the menus. It was on slideshow mode all this while!

8 thoughts on “The Sony A700 Launch!

  1. Matthew Post author

    Did I tell you my dad works for Konica Minolta? When KM sold their camera technology to Sony, the company gave out the remaining stock to the employees 🙂

    Reply
  2. Albert Ng Post author

    Canon Freak: That’s the recommended retail price; the street price is much, much lower.

    Matthew: Yes you did! And you got an A2 for it! Excellent bridge camera that was.

    Reply
  3. Albert Ng Post author

    the interesting specimen: Thanks! (Dammit, I was hoping you meant to refer to a picture in the post before this.)

    Lex: The RSVP list was done ages ago! Couldn’t just bring anybody to crash it.

    Reply
  4. Christina Post author

    Hey albert!

    its been a long while since I caught up with your blog.

    Azrul’s name caught my eye.. hehe.. he’s my cousin! =P I kinda watched in awe when he was still in high school with some really old cams…

    Reply
  5. Albert Ng Post author

    Christina who comes by Malaysia and doesn’t say hello: HELLO!

    Wow, that’s a weird far connection. Yeah, I went to his studio and was in awe, too.

    Reply

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